Text optimization

Optimization of the website’s content is part of any SEO project. It always starts from the keyword strategy, with the identification of the gaps that the website must fill in order to become visible for strategic keywords.

Such gaps can be found within existing content (such as a product page with too little text) or in terms of contents that are missing on the website, but are necessary for indexing.

Among the typical activities of text analysis can be mentioned: check of authenticity and semantic coherence; verification of keyword presence within the text and of sufficient “density”; verification of quality from a linguistic standpoint; check of amount and granularity of content that is necessary to target strategic keywords.

Another element usually analysed is the ratio “text / HTML code” of the website’s pages, compared to competitors. This metric is often useful to understand where might be worth writing more words, in order for the page to be recognised as more virtuous and dense with content in the eye of the search engine.

Services pertaining to the creation of new content are usually part of copywriting support and often require a different kind of work, compared to optimization of existing texts.

Natural Index is one of the most experienced SEO agencies you can find in Europe for text optimization that is well integrated with technical / architectural analysis and with on-page optimization activities. In fact, a stand-alone content optimization that is not informed by other SEO and competitors analysis, does not guarantee useful results and often constitutes wasted effort.