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SEO for Google Lens
Google Lens is a technology for image search introduced by Google. It represents a huge opportunity for e-commerces that granularly optimise their images.
Any e-commerce website that shows a significant number of products has access to an extremely valuable asset: its images. If well optimised one by one, they can become an extraordinary source for organic traffic, from users who are looking to buy a specific product.
In 2023 the number of searches through Google Lens hit 10 billion per month and image search shows significantly higher conversion rates than traditional search.
In order to increase visibility on Google Lens, optimising the images’ name and alternate text is not enough. It is necessary to adopt a more structured approach to image optimization.
Following an analysis of search trends on Google Lens (often paired with the analysis of search trends on Amazon and other marketplaces), it is possible to identify the panel of products for which image optimization is strategic.
It is then necessary to optimise their title, description, ALT and the Markup Schema for product pages and images. Once completed, these optimizations should be fine-tuned while observing the rankings of individual images. This way it’s possible to methodically increase image visibility on Google Lens.
Natural Index is the ideal partner for developing your e-commerce organic visibility on Google Lens.
