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Local SEO
For a commercial activity, a SME or a chain store that offers products or services in a specific location, local SEO can be an essential activity.
Local SEO (or Local Search Optimization) refers to all SEO techniques aimed at increasing organic visibility, within a specific geographical area, to a firm’s products or services. As opposed to a traditional SEO, which aims at positioning the website at national or international level, local SEO promotes indexing within a specific geographical location.
Moreover, geolocation plays a role of increasing importance. Past developments in search engine algorithms – as a result of fruition through mobile devices – have significantly changed the composition of SERPs; a distinctive element that often determines what result is shown is now the geographical connotation. Taking advantage of this is of the utmost importance for those who operate on a local or regional scale.
With extensive experience in local search engine optimization, Natural Index is the ideal partner to design a custom strategy that perfectly fits the Client’s needs.
