Keywords strategy

Keyword strategy should be the first activity of any SEO project, as it always implies the definition of its goals in the most granular way, ensuring focus on optimization activities that will allow to achieve desired results, in terms of conversion, qualified traffic, or any other goal.

Each keyword is linked to others through a precise relationship (of synonymy, opposition, etc.) and to the underlying search intent. This intent is connected to a precise target, based on the logic of inbound marketing, according to which demand pre-exists the offer and it is only necessary to intercept it, by correctly responding to it.

For the definition of the keyword strategy, Natural Index employs different systems with an integrated approach: from the most reliable analysis tools, to the techniques of semiotics. Our methods not only allow to know keywords’ search volumes, but also the positioning difficulty level for each of them (competitive analysis). Semiotics, on the other hand, allow understanding of the meaning of each keyword with respect to the linguistic context, so as to identify the most suitable target.

The definition of the keyword strategy represents one of the most critical activities at the beginning of an SEO project, while later fine-tunings are often necessary to ensure that the optimization maintains its effectiveness in achieving the Client’s goals. Natural Index is the ideal partner to support you in the definition of an effective keyword strategy.

Natural Index is the ideal partner to support you in the definition of an effective keyword strategy.