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Information architecture optimization
Effective information architecture is essential to develop semantic entities within a website, so that it becomes authoritative in specific competitive environments.
A website’s architecture is the hierarchical structure in which its contents are organised. Designing the information architecture means choosing how to organise, structure and catalogue such contents.
The optimization of information architecture aims at best leveraging the website’s contents in the eyes of the search engine. This is done by facilitating its understanding of what topics the website specialises on.
IA optimization concerns choices regarding the navigation tree, the taxonomy employed in sections, sub sections and pages, the internal linking, hierarchy between pages and click depth.
Poor optimization of the information architecture can significantly compromise the possibilities of a website to acquire organic visibility.
With unparalleled knowledge of search engine algorithm dynamics, Natural Index is the ideal partner for the optimization of your website’s information architecture.
