HTML code optimization

With the optimization of the HTML code, specific portions of the source code of each page are compiled so that they can perform better for strategic keywords. This information is interpreted by the search engine, which could not otherwise recognize the relevance of a webpage only through the contents that are visible to the user. When the metadata is compiled incorrectly, the search engine positions the page in an inadequate and imprecise way, not allowing it to appear in SERPs related to its offer.

In the case of Google and Bing, the “title” meta tag, the “description” meta tag and the URL are the main elements that make up the snippet, which is the portion of code extracted from the search engine to compose the results returned to the user. It is necessary to optimise them as much as possible in order to capture the user’s attention and allow the search engine to best understand the page’s semantic content.

Once preliminary analyses are completed and objectives have been set, it is important to pay great attention to the fine-tuning of the metadata. In Natural Index such a process is reiterated multiple times on each webpage, going well beyond an hygiene check of on-site elements. This allows much greater effectiveness in optimization activities, as it brings the page to naturally express its maximum potential in positioning.

Natural Index is one of the most experienced agencies you can find in Europe for deep and natural optimization of your website’s HTML resources.