Copywriting support
Natural Index assists the Client’s Marketing Team in copywriting activities, designing templates that increase texts’ effectiveness.
When a text is published online, it should be directed toward both the user and the search engine. Both must be addressed effectively. Natural Index’s support is aimed at allowing full expression of the Marketing Team’s creativity, while integrating SEO best practices.
The production of SEO-friendly content should not be seen as an unnatural process that restrains creativity. Today’s search engines encourage the use of natural language and original content. Therefore, copywriting should always focus on the intrinsic quality of the topic (product, service, news, etc.), conveying it in a genuine way. SEO simply allows texts to adequately integrate basic tactics that can improve organic visibility.
Our SEO Specialists also provide training to online editorial staff, ensuring the adoption of effective strategies that do not alter texts’ readability and fluency.
Natural Index can help your company integrate SEO’s best practices within your content development process.