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Competitor analysis
Natural Index analyses the competitors’ level of optimization, their performance and contents, in order to identify the Client’s gaps and the most effective optimization strategies.
The identification of competitors starts from the definition of the panel of strategic keywords. It is then possible to understand how many and which competitors are better or worse positioned, thus defining a clear framework of the competitive landscape. The most appropriate SEO activities are therefore identified based on the analysed context.
Competitor analysis is a valuable tool also for understanding if the Client is competing within the appropriate environment and if the SERPs in which it appears are actually aligned with its value proposition.
Natural Index’s systems allow constant monitoring of each competitor with respect to critical factors for the Client. The data emerging from this analysis are important not only at the start of the project, but also during its maintenance, as they allow understanding of the context’s evolution and the application of the necessary corrections.
Natural Index can support you with an in-depth competitor analysis that is well integrated with other optimization activities.
