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Voice search optimization
Voice search optimization is the set of activities aimed at increasing visibility for voice search queries.
The main goal of voice search optimization is for the individual resource to be chosen by voice assistants (like Google Assistant, Siri, Cortana or Alexa) as the answer that is given to the user’s search query.
Voice search differs from traditional search, as the query is formulated in a different way, often as a question asked as if it was addressed to a real person. Vocal queries are typically more conversational, longer and are often fully articulated sentences or questions.
Voice search optimization starts with a thorough intent and keyword analysis, followed by text optimization through natural language use, integration of precise and concise answers and FAQs. It also involves the use of schema markup: a structured vocabulary for data, that allows the search engine to better understand the website’s information.
Voice search optimization is often well integrated with local SEO. This is both due to the fact that search engines often base their answers on directories (such as Google Business Profile) and also because voice search is oftentimes employed to look for products or services available within the user’s geographical area.
With its extensive experience, Natural Index can help you implement highly effective and bespoke voice search optimization strategies.
