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SEO for Bing
Since it was introduced in 2009, Natural Index optimises websites for Bing, a search engine that is seeing an increase in its market share, thanks to the introduction of groundbreaking innovations in the field of online search.
With the introduction of Artificial Intelligence and conversational search, the underlying mechanism for which the search engine identifies one or some resources as more effective than others in answering a search intent, has not changed.
Regardless of how technological innovations will impact the evolution of search, Search Engine Optimization will remain an essential activity to ensure organic visibility.
SEO for bing slightly differs from Google’s. Even though the two search engines are similar in their logics determining relevance and visibility of a resource, there are some differences that impose the choice of which optimization to prioritise.
In general, when optimising a website for Google, a positive impact will be registered also on Bing. However, if a website needs to fully express its potential for it, a specific optimization strategy that prioritises Bing should be employed.
Natural Index can help you with truly effective optimization for Bing.
