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AI-generated text optimization
Generative AI represents an opportunity for brands that are able to employ it effectively, but at the same time it constitutes a significant risk for companies that make irresponsible use of it.
The use of generative AI to produce text on a larger scale brings new opportunities, but content created by artificial intelligence should always be carefully reviewed, in order to avoid errors, as AI might not be able to distinguish between true and false information as a human would do.
Furthermore, according to Google’s official notes, content generated by AI will always be less relevant than content produced by a human, if quality and relevance is comparable.
Also, standing to Google’s most recent announcements, content generated with AI will need to show specific markups, in order to be recognizable as AI generated. Websites that won’t follow this policy will probably incur in penalties, causing damage to their organic visibility.
Regardless, AI generated content remains an opportunity that can bring significant value to brands, when it’s appropriately employed.
Natural Index, thanks to its solid experience, can help you employ AI effectively, boosting your content production in a way that adds value.
