Generative Search Optimization

Generative Search Optimization (GSO) is an evolution of digital marketing that integrates traditional SEO techniques with optimization for search engines based on generative AI. These engines do not just provide a list of results but generate detailed and contextualized responses by gathering information from multiple sources and presenting it in a conversational format.

While traditional SEO focuses on how to make a website’s pages more visible among search engine results, GSO optimizes content so that it can be used by artificial intelligence algorithms. These algorithms extract information in real-time to provide natural and concise responses. AIs are capable of examining a broad context and constructing a targeted reply that precisely addresses the search intent.

This significantly evolves the approach to optimization since the focus is no longer solely on keywords but on how information is presented and structured to answer complex questions. The clarity and readability of texts become key factors, as well as their structure (use of H2, H3 headings, bullet points) and the inclusion of explicit answers to users’ questions.

The use of optimized multimodal content like images and videos can also facilitate the understanding of information by generative models. Finally, just as with traditional search engines, the originality of the content is a crucial factor for it to be included in the response provided to the user.

Natural Index is part of a group that, since 2015, has been at the forefront of developing solutions based on generative artificial intelligence. Thanks to a deep understanding of these algorithms and their implications in the world of search, we are the ideal partner to ensure your brand develops visibility on generative response engines.

To learn more about Generative Search Optimization and how it can improve your brand’s visibility, read our in-depth article: GSO: Optimizing Content for Artificial Intelligence.